Social Media Monitoring Tools

What is Social Media Tools?

Social Media Tools is a platform that can be used as a topic analysis medium, where the data displayed comes from social media such as Facebook, Instagram, Twitter, and YouTube.

The function of Social Media Tools itself is as a method to see the response and opinion of the public towards the products or services offered by a company. In addition, these tools can determine the positioning of your product/brand on social media. You can also find out what strategies will be used or what decisions will be made by the company.

For example, if you want to release a product or create a campaign on social media, you must conduct research both before and after the campaign runs. Before the campaign, you will see what the public is interested in and what is currently being discussed.

After the campaign, you must continue to evaluate it by looking at how the public responds. In addition to proving the success of a marketing activity, this can also be used as a reference for future marketing activities. What needs to be improved and maintained from the marketing activities that have been carried out.

Because these Social Media Tools are designed by a team of local Indonesians, we are able to better understand and recognize the terms that are currently trending among the public.

Benefits of Using Social Media Monitoring Tools for Your Business

A solution that can provide you with information on how the public responds to and feels about your company or activities. This is necessary so that you can find out whether you will receive positive or negative responses. If you receive negative responses, you can evaluate your current activities or even change your strategy to get positive responses from the public.