SALT – This article is part of the “Customer Experience” program initiated by the IndonesianCloud Marketing Team.
Held at Tokio Kitchen, Central Park, Marco Widjojo, Managing Director and owner of PT Ako Media Asia—better known as SALT (www.salt.co.id)—was given the opportunity to be the first to share his business story and experiences in using IndonesianCloud’s services.
A brief discussion between IndonesianCloud and SALT inspired many insights, as reflected in the article below.
The Philosophy Behind the Name SALT in Indonesia’s Digital Industry
SALT was born from a passion and an idealistic vision to advance Indonesia’s digital world, which, in Marco’s view, still lags behind other countries in terms of technology adoption. After 12 years of being involved in the digital industry in Australia, Marco eventually decided to return to Indonesia, bringing with him this vision and mission.
Beyond business, Marco also sought to create a broader impact through education by serving as a digital studies lecturer at a well-known private university in Jakarta and as a speaker at seminars focused on the digital world.
The name SALT was chosen based on the philosophy of salt: just as food becomes bland without salt, digital strategies gain a “wow” effect and become more impactful and advanced with the presence of SALT.
SALT’s Business Focus on Creative Technology and Digital Innovation
SALT focuses on core competencies in creative technology. SALT believes that technology should support marketing ideas, not the other way around—where marketing ideas become limited by specific technologies. When creative marketing ideas emerge, SALT helps create differentiation and strengthen those ideas using its expertise. For this reason, SALT often collaborates with other digital agencies to enhance and reinforce their concepts.
In essence, SALT’s consulting services can be categorized into three areas:
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User Experience (UX) – how users interact with the services provided by SALT;
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Production – the development of high-quality applications to enhance user experience, including web applications, mobile applications, and others. Most of the SALT team focuses on this area;
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Creative – providing digital creative products.
The Use of Cloud Technology for Scalable Digital Marketing Solutions
In the digital marketing field, flexibility and scalability are key factors. Before cloud technology, infrastructure solutions—ranging from physical servers to Virtual Private Servers (VPS) and Dedicated Servers—were unable to fully meet marketing needs, which are often difficult to predict in terms of public response. When an idea is well received by the market and computing resource demands suddenly increase, cloud technology can quickly adapt to these changing requirements.
Conversely, when an idea is not well received, SALT and its clients can easily stop the program or continue it using minimal resources, thereby reducing business risk. As a result, the time-to-market for each idea becomes faster.
The second key advantage of cloud technology is reliability. With cloud technology and higher uptime guarantees, SALT is confident that its creative technology solutions will always be available to customers, as they are directly tied to the company’s brand image.
Lastly, there is security. Unlike many others, SALT recognizes that its core expertise lies in creative digital technology, not infrastructure or other supporting areas. Therefore, SALT chooses to focus on its core competencies and trusts cloud computing providers to ensure the security of customer data, as security is one of their primary areas of expertise.
Why IndonesianCloud Is SALT’s Cloud Computing Partner
In line with SALT’s business concept, which focuses on core competencies in creative digital technology, SALT chooses to delegate other areas of expertise to specialists. Even internally, matters related to human resources, finance, taxation, and legal affairs are handled by third parties.
For cloud infrastructure technology, SALT prefers IndonesianCloud because IndonesianCloud is able to provide the support SALT needs to deliver world-class services to its customers. The flexibility and scalability, reliability, and security offered by IndonesianCloud meet the standards set by SALT.
Whenever issues arise, SALT can contact the IndonesianCloud Helpdesk team at any time, and they are always ready to assist. The people assigned to the helpdesk are not merely message handlers; they possess strong technical expertise in cloud technology and are capable of providing clear and accurate answers to the questions raised.
SALT’s Vision for the Future of Indonesia’s Digital Industry
In line with its original vision to help build Indonesia’s digital industry, SALT dreams of a future where all businesses can focus on their core operations. A bank should focus on banking services, not on IT or digital marketing. Fast-moving consumer goods manufacturers should focus on improving product quality. Ultimately, each business can concentrate on what truly defines its core business.
SALT hopes that IndonesianCloud will continue to enhance and refine its services so that it can remain SALT’s trusted technology partner and preferred choice.
Written by Dien Muhammad, Infrastructure Sales Leader, IndonesianCloud
This concludes our explanation. If you would like to read other articles about technology or obtain more information about IndonesianCloud products, you can visit our website at Indonesiancloud.com, as well as our VPS website at cloudhostingaja.com. See you in our next article.