Many companies in Indonesia do not have websites, email addresses, or company domains, and only a few have social media business strategies.
Indonesians are familiar with the internet, smartphones/tablets, and everything online. Wherever you go, you will always find people focused on their gadgets (even when a couple is on a date!). To remain relevant and up-to-date in today’s evolving global society, businesses in Indonesia should maintain their online presence.
The Influence of Business on the Digital Generation
Over time, the success or failure of a business is determined by the strength of the company’s online presence. If a business fails to understand the importance of online existence and give it sufficient attention, then that business will be unable to keep up with the competition.
It is also very important for businesses to engage in social media interactions and understand the messages conveyed online, especially with the emergence of consumer review websites such as TripAdvisor. Without a solid social media strategy, or by choosing to ignore it altogether, companies slowly put themselves at risk and close themselves off from opportunities. There are still a handful of businesses in Indonesia that actively interact with their customers through social media, in addition to choosing to use social media as a marketing channel.
Businesses that have professional websites and email addresses (@gmail.com is not professional!), and solid social media strategies, will see growth in sales leads, an improved company image, and stronger connections with customers. These sales leads are not only for attracting new customers, but also for maintaining good relationships with existing customers.
Many business owners want to grow their businesses faster than the average business growth rate. Most companies seem to be stuck in a paradigm where they only see their business growing organically without considering international competition. However, with the ASEAN Free Trade Area (AFTA) coming into effect in January 2015, there will be no restrictions on companies from Singapore, Malaysia, Thailand, Vietnam, and others entering the Indonesian market and competing directly with local businesses. This is a real threat to domestic companies.
The Role of Indonesian Cloud in Driving Digitalization
IndonesianCloud, as a cloud computing service provider in Indonesia, understands that the key to ensuring the success of local businesses is to invest in the development of digital technology. This means embracing the ‘online’ culture and shifting from the “traditional” to the “digital era.”
Cloud computing is different from traditional IT technology. Cloud computing does not require upfront investment, eliminating all financial risks for businesses trying out new online initiatives. This aligns with current market conditions, where the fastest are the ones who win the competition.
Neil Cresswell, Chief Executive Officer – IndonesianCloud
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