The Indonesian Cloud x eBdesk seminar was successfully held on January 17, 2023. After a long period of virtual events, Indonesian Cloud organized another offline event to engage directly with industry professionals.
This seminar was organized in collaboration with eBdesk. The event carried the theme “Analyze & Enhance Your Brand Performance Using Social Media & Online Media Analytics.”
The seminar took place at Menara MTH, South Jakarta. Throughout the event, participants gained valuable insights into how businesses can analyze brand performance using data from social media and online media platforms.
In addition, the event introduced several analytics solutions that can help companies understand the impact of digital media on their marketing strategies.
Opening Session of the Indonesian Cloud x eBdesk Seminar
The Indonesian Cloud x eBdesk seminar began with an opening ceremony led by the event host. Participants first sang the Indonesian national anthem, Indonesia Raya.
After the opening ceremony, the event continued with a welcome speech from Didi Mulyadi. During his presentation, he introduced the company profile of Indonesian Cloud.
Furthermore, he explained several digital infrastructure services and solutions offered by the company to support business digital transformation.
Session 1: Understanding Digital Media Analytics
The first session featured Albert Tarigan as the keynote speaker.
During the presentation, he discussed digital behavior trends in Indonesia. The data was based on research conducted by We Are Social.
According to the research, one of the main reasons people use the internet is to find information. In addition, many users access the internet to discover ideas and inspiration.
He also explained why people use social media platforms. Most users connect with friends or family, while others use social media to spend their free time.
After presenting these insights, he introduced the concept of social media analytics.
Social media analytics refers to the process of measuring, analyzing, and interpreting data from social media platforms. By studying this data, businesses can understand audience behavior, preferences, and engagement levels.
As a result, companies can make more informed decisions regarding their digital marketing strategies.
To collect this data, organizations can use analytics tools such as:
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Facebook Insights
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Twitter Analytics
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TikTok Analytics
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Instagram Insights
Through these tools, companies can monitor campaign performance and improve their content strategies.
Finally, the session explained why analytics is essential for modern marketing. With accurate data insights, businesses can evaluate campaign performance and optimize their social media strategies.
Session 2: Media Intelligence and Data Insights
The second session was delivered by Fanny Chaniago.
During her presentation, she discussed the importance of media intelligence systems for organizations.
At the beginning of her session, she highlighted the importance of data in modern business. She quoted the famous statement by Clive Humby:
“Data is the new oil. Like oil, data is valuable, but if unrefined, it cannot really be used.”
This statement emphasizes that data becomes valuable only when properly analyzed.
She then explained how organizations collect data from various sources. Media intelligence systems typically gather information from mainstream media and social media platforms.
Examples include online news portals, printed newspapers, television channels, and social media platforms such as Instagram, Twitter, and Facebook.
eBdesk Analytics Products
During the session, several analytics products developed by eBdesk were also introduced.
These products help organizations monitor media coverage, analyze public perception, and understand online discussions related to their brands.
Some of the solutions include:
ISA (Intelligence Socio Analytics)
ISA is a system designed to monitor and analyze conversations on social media platforms. The database includes platforms such as Twitter, Facebook, Instagram, YouTube, and TikTok.
Through this system, companies can evaluate public perception and measure social media performance.
IMA (Intelligence Media Analytics)
IMA focuses on monitoring online news and mainstream media.
The platform collects information from online news portals, print media, and television broadcasts. Consequently, organizations can track media coverage related to their brand or industry.
IAS (Information Admiralty System)
IAS provides issue monitoring and analysis capabilities.
The system tracks conversations across both social media and mainstream media platforms. In addition, it analyzes public opinion regarding events, organizations, policies, or specific issues.
The system can also analyze audience demographics, including age, gender, location, and user activity.
ANA (Advance Network Analysis)
ANA focuses on social network analysis.
The system identifies conversation networks, key influencers, and potential buzzers within social media discussions. As a result, organizations can better understand how information spreads across social platforms.
Brandlabs
Brandlabs is designed to monitor brand performance and campaign effectiveness.
Through this platform, companies can analyze online campaign performance, track hashtag trends, and detect potential reputation risks.
Closing Session of the Indonesian Cloud x eBdesk Seminar
After the presentations from both speakers, the Indonesian Cloud x eBdesk seminar continued with an interactive Q&A session.
Participants were highly enthusiastic and actively asked questions about media analytics tools and digital marketing strategies.
Following the discussion session, the event concluded with a product demonstration and networking session.
Finally, participants gathered for a group photo and enjoyed lunch together.
Conclusion
The Indonesian Cloud x eBdesk seminar successfully provided valuable insights into the importance of social media analytics and online media analytics.
Through the presentations and discussions, participants learned how data analytics can support marketing teams in making more informed decisions.
In addition, companies can use media intelligence tools to monitor brand performance, analyze audience behavior, and improve campaign strategies.
If you would like to learn more about analytics solutions or other digital services, you can visit the official website at Indonesiancloud.com.
Meanwhile, businesses that require cloud infrastructure or VPS services can explore solutions at cloudhostingaja.com.